Why Your Website Needs a Blog?
According to Growth Badge’s study, there are over 1.7 billion websites with more than 600 million blogs, and the figure will increase in coming years. Statista reports that Tumblr, a microblogging platform dominates the blogging world with 488 million blogs, and WordPress publishes about 78 million blog posts on its platform every month.
Blogging is an effective marketing strategy for business websites and eCommerce companies in 2021. According to OptinMaster, the U.S is one of the biggest eCommerce markets in the world, with over 31.7 million active bloggers. SEMrush highlights that about 86% of digital marketers use blogging as an essential component of their overall marketing strategies.
Blogging is an effective tool for businesses and corporations to communicate and receive direct feedback from their stakeholders and customers. It enables companies to promote their products and services via their websites. In today’s article, we will discuss why your website needs a blog. Read on!
Improved Website SEO
Search engine optimization (SEO) focuses on ranking your website in SERPs and improve your website visibility by outranking your competition. Blogging is an effective way to create a streamlined SEO strategy. For instance, when you craft blog posts with relevant keywords, you will increase ranking probability on Google, Bing, and other search engines.
Bear in mind that Google crawling or ranking algorithms focus on keyword frequency to determine relevant pages. If you use the right keywords in your blog content, you can boost your Google SERP ranking.
Engage Your Customers
Customer engagement is an essential aspect of digital marketing and branding. Having a blog section on your website with regular content posting can help you connect with your existing and potential customers. Blogging allows you to communicate and engage your audience in a more conversational way.
For example, suppose you have a minimally invasive spine surgery clinic in New York. In that case, you can post content on various topics, such as spinal conditions, ways to treat back pain at home, and treatment options for chronic lower back pain. You will include a Call-to-Action (CTA) in each blog post to let people know about your experience, qualifications, and expertise in minimally invasive spine surgery.
Remember, blogging is an excellent way to establish credibility, authoritativeness, and trust with your target audience through relevant and high-quality content. You can also follow your visitors’ responses to blog posts through the comment section, allowing you to build strong relationships.
A bad website is like a grumpy salesperson.Jakob Nielsen
Email Collection and Lead Generation
Digital marketers, eCommerce website owners, and businesses use blogging as a tool to collect emails for marketing purposes. You can do this by encouraging your visitors to subscribe to your blog section, enabling you to add these people to your marketing funnel.
As a result, you can send out content and engage your existing customers or potential prospects about your products or services, leading to increased conversions and boosted returns on investments (ROIs).
The lead generation process requires you to focus on generating demand for your products or services. It involves taking practical and creative steps to generate interest in your brand and products.
You can use blogging as a tool to present content and inform your potential audience about your brand. For instance, you can publish blog posts to educate users about new features or publish how-to guides, informative posts, troubleshooting articles, etc. The purpose is to achieve a better product-market fit by engaging your existing customers and receiving feedback.
Reach New Customers through Shareable Content
Blogging is all about choosing the right keywords and creating relevant and helpful content based on those keywords. You can use blogging as a tool to create opportunities for your visitors to share your content across the web, particularly on social media.
As a result, you will receive viral traffic, leading to exponential market growth and increased ROI. There are various content-sharing platforms, meaning your visitors can share your blog’s direct link on Facebook, post a tweet on Twitter, or email them to a family, friend, or colleague. Remember, this is a kind of word-of-mouth marketing and the essence of free advertising.
Digital marketing is the epitome of modern-day advertising for businesses of all types and sizes. If you want to improve your online presence, outrank your competition, and build your brand’s authority, make sure you include a blog section on your website.