Starting a website agency.
If you have a lot of knowledge when it comes to website design, SEO services and marketing, it might be time to share those skills and start a website agency. What makes it unique is the fact that you can finally ditch the 9 to 5 job as you focus on creating an exciting business venture. If you feel that creating a website agency can feel overwhelming, don’t do so. Here are some tips and tricks to get started.
Identify the type of website agency you want to have
Ideally you want to make sure that you know the direction of your website agency beforehand. Will you focus just on website design or development? Or do you want to add other services like marketing and SEO? You want to know the type of website agency you want to create from the start. It just makes things easier and more convenient, and the value itself will shine all the time. Digital Bandits focused on website design for small-medium businesses , search engine optimization and google ads for lead generation. Which route will you take?
Select the desired business model
You need to figure out if you want to charge people for the entire job or if you charge per hour. It’s also possible to have a subscription service, which bills your customers monthly for recurring services. You can even have regional pricing if you have an international website agency. Remember that being the cheapest does NOT ensure you get all the work, in many instances people who want to take their business online don’t always look for the cheapest as business owners themselves know “you get what you pay for” so price for quality and service.
“One man’s crappy software is another man’s full time job.”
– Jessica Gaston
Hire the right people
When you create a good website agency you will most probably working on your own for a while until your website agency can generate enough passive income or continuous leads that can supplement the income of other staff members. The people you hire will be the major asset you want to focus on. Outstanding professionals can help you immensely while incompetent staff can be to the detriment of your business, so work with those that bring you amazing value and quality in the long run.
Create your own website and portfolio
It’s imperative to create a website that really makes you stand out of the crowd. Once you start a website agency, you want to show that your website is among some of the best. You also want to show your portfolio so people can figure out the type of work they can get from you and also understand the niche or field of websites that you specialize in.
Establish the right promotional strategy
Focus on creating the right marketing strategy and start promoting your services right away. There are many different avenues that you can take to promote your website agency. Start with this list as it works though the short term to long term sustainability.
- Family / Friends (word of mouth)
- Facebook / Instagram (Social Media)
- Google Ads (Instant Leads)
- SEO services (Long term lead generation)
You want to implement as many strategies – short and long term as it gives you enough time to set up your team and tools, and in the meantime customers will start coming in. Holding thumbs for you!
Partners you will need
Once you have the business plan down, you need the right partners to help elevate your newly founded website agency. There are many different partners that can charge you an arm and leg but below are a list of our most used partners (clickable links) – go get it!
- Siteground – Provides services aimed at beginners like their shared hosting plans and domain name registration service. They offer high-end Cloud and Dedicated hosting plans. They also have amazing customer service!
- Domains – One of South Africa’s largest domains and hosting company that offer excellent customer service, we personally use them for their ultra cheap .co.za
- Fiverr – An online marketplace for freelance services. The company provides a platform for freelancers to offer services to customers worldwide. You can make use of them for logo’s , blog post, web design and many more services!
- GT Metrix – Is used to analyze the performance of your website and provide you with a list of recommendations to improve it. It is free to use and one of our favorites for speeding up any website!
To start a website agency is very exciting and it can feel overwhelming too. But at the same time, it’s an amazing way to establish your own business, generate more income and showcase your true value. Yes, it’s not a walk in the park and there are obvious challenges that come from this type of situation. Yet if you manage everything correctly and have the right plan, nothing will be able to stand in your way. Once you website agency is up and running, message us and maybe we can collaborate!