Social Media for Small Businesses 2021

According to Smart Insights, there are over 3.8 billion active social media users worldwide. Research highlights that an average social media user has over nine accounts on different platforms. The average spending time of a social media user is two hours and sixteen minutes.

A recent report shows that about 91% of users access social media sites through mobile devices. The most popular social media platforms from small businesses are Facebook, YouTube, WhatsApp, Instagram, Tik-Tok, Snapchat, Twitter, Reddit, and Pinterest.

According to Small Biz Trends, over 90% of digital marketers say that social media marketing methods can increase a business’s online presence, leading to 75% increased traffic and boosted returns on investments (ROIs).

The rapid adoption of social media platforms by small businesses is becoming more apparent in 2021. People no longer ask, “Should I use social media for business marketing?”

The matter of asking today is, “how should I use social media for marketing my business?” In today’s article, we will highlight the importance of social media for small businesses. Read on!

social media marketing

Benefits of Social Media for Small Businesses

Social media marketing methods and strategies can help small businesses extend their marketing reach reliably and affordably. It increases your brand awareness, personalizes your customer services, and drives more traffic to your business website.

Using a social media marketing strategy can also create excitement for business events, promote products or service launches, and build a strong customer community that endorses your products and services.

Small businesses can also use social media to complement their marketing efforts, including paid campaigns. Social media networking sites enable you to integrate a social element into your company and personalize your business. Other benefits include:

  • Identify potential audience
  • Reach targeted audience
  • Customer engagement
  • Reputation management
  • Viral marketing
  • Customer retention
  • A commerce outlet
  • Review industry trends
  • Business personalization
  • Collection of detailed
    • Analytic information
    • Demographic data

Essential Social Media Platforms for Small Businesses

Numerous social media platforms can help small businesses create a solid strategy and reach their target audience. Because social media is a changing landscape with new websites or platforms popping up all the time, make sure you determine emerging resources to stay on track. Here are the most popular social media platforms or tools for small businesses in 2021. Continue reading!

StrategySocial Media Platform
Social NetworkFacebook, MySpace, Ning, etc.
Video SharingYoutube, Vimeo, Dailymotion, etc.
Business Social PagesFacebook, LinkedIn and Google+
Micro-BoggingTumblr, Twitter and Friend Feed
Social BookmarkingReddit, Pinterest, Digg, etc.
Photo SharingMy Shutterbox, Wallspace, Flickr
Collaborative ToolsGoogle Docs, Basecamp and Chatter

Depending on your business niche or industry, you may find specific social media platforms more relevant than others. For example, if you run a travel company, Trip Advisor is the best social media platform for your business. We recommend doing your research to determine how your potential customers engage with social media or what platform you can use to reach them easily.

“If what you are doing doesn’t add value, they won’t listen to you.”
Marcus Sheridan

How to Create a Social Media Strategy?

A well-planned and solid social media strategy can lead to a successful small business marketing campaign. Bear in mind that you will evolve or change your social media strategy accordingly as you learn about valuable methods that work best for your small business.

Do your Research

Experts recommend identifying and analyzing the industry trends that align with your small business. When you study industry trends, your potential audience, buying behavior, or patterns, you will learn how to create a sophisticated social media marketing strategy.

Define Goals and Metrics

You can’t run a social media marketing campaign without defining your business goals and metrics. For instance, what do you want to achieve, and how will you analyze, measure, and streamline its effectiveness?

Do you want to drive targeted traffic to your business website? For example, the number of likes on your Facebook page or shared posts on your Instagram account is a vital metric that will help you measure your social media strategy success.

Some businesses want to build followers’ communities that will promote their products and services. If you want the same, the number of followers on your social media platforms will measure your success. Therefore, define clear goals and metrics.

Develop a Strategic Method

You will need different messaging and methods for each of your social media objectives, allowing you to reach your target audience and make them familiar with your products or services.

For instance, if you want to drive organic traffic to your business website, you will have to run a campaign, such as submitting a request form for an e-Book download or a contest. On the other hand, if you want to build a community of followers, you will have to share valuable content and engage your audience with dialogue to build trust and credibility.

Review Your Campaign

Review your goals and metrics to evaluate the success of your social media strategy. If your metrics do not show success, modify or adjust some elements to stay on course. Makes sure you track and analyze metric trends over time. It is wise to conduct experiments to see what works for you and what does not.

Final Words

Although social media sites started as platforms where family and friends could communicate and share information, businesses, including small companies and small-medium enterprises, began hiring digital marketers to leverage social media’s power. Today, social media is an essential component of a small business’s overall marketing strategy.

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