Should I build my own website or pay someone?

They say that “some things are best left to the professionals” but with all the information available to us, these days anyone can become a “professional”. Web Development used to require a firm understanding of HTML, CSS & JavaScript in order to get your website up and running but nowadays CMS systems and Website Building Platforms have made creating websites easier than ever!

We know you ready to get started on that site but first let’s answer some questions.

Should I build my own website

1. How technical will your site be?

To create a simple splash page or five pager is quiet simple to achieve if you have no prior knowledge when it comes to creating websites but do not be fooled, even the simplest of websites can still require some sort of technical knowledge and we will get to that later in the article.

Some technical features of a website that not just anybody could create would be:

  • e-commerce stores
  • bookings / appointments
  • advanced forms

While there are many plugins that can supplement these technical features, most of them have little to no customization and in most cases charge a hefty fee to add the extra features that you actually need or want.

2. How much are you willing to spend?

While you might think that saving the money and creating your own website is the best idea, you need to consider the time you are going to spend creating and updating the site, which could in most instances be put to better use by building the business itself.

The most popular website building platforms are WordPress, Shopify, Squarespace and Wix and below are the minimum costs per month to get these sites up and running.

WordPress – Personal ($7 per month) 

Wix – Combo ($8.50 per month) 

Shopify – Basic ($29 per month) 

Squarespace – Personal ($16 per month) 

If you decide that perhaps you would want a professional to create your website and wanted an estimate, it would depend on how much content you are adding or customization you need, a good ballpark is about R3500 for a simple splash page to R15 000 for a technical 5 pager. This is a decent price considering how fundamental websites are to your business but it really depends on quite a few factors so get in touch with us if you want a free quote.

A bad website is like a grumpy salesperson. Jakob Nielsen

3. How much time do you have?

If you are considering making your own website, you need to commit a bit of time. A simple splash page can be created in an hour and a simple five pager can be created in a few hours if in flow mode or a few days if you are doing a little here and there when you have the time.

The difference these days if the that by hiring a developer you can outsource that time you would’ve used creating the website to rather build your business or acquire new leads. Web developers do this daily so the output of the website will be significantly quicker and with a developer – he/she has probably seen it all and would easily resolve any technical issues you would have bumped into if you had created the website yourself.

Should I build my own website - Time Management

4. What is your appetite for learning?

This is where it gets interesting because as stated in point.1 – “even the simplest of websites can still require some sort of technical knowledge”. The reason I mentioned that is because anybody can create a website using a free website builder but that does not mean that it is necessarily going to outperform his or her competitors.

Once the site is up the easy part is done, the hard part is 1) “how do I get people to my site” or 2) “how do I fix this error I’m encountering” or even as simple as 3) “how do I make my site load faster”?

  1. Optimize your site with the relevant keywords to fit the searches intent.
  2. It is most probably a plugin conflict or cache.
  3. Use Page Speed Insights & GT Metrix.

While those aren’t always the answers, it takes a lot of trial and error to narrow down the issues regarding a site and that comes with experience but if you feel you got what it takes and would like to learn along the way – go get it.

5. Why are you creating a website?

This seems like it should be question 1 but I put it here as it relates to learning. If you are creating a website just as a portfolio to show off your latest artwork, development or even just a simple blog then it would be easy to create the website yourself.

On the otherwise if you need a website that would primarily be used for lead generation, user interaction or just need some extra function, you should probably hire someone. Its highly likely that if you have no prior experience in creating website that you would miss many security issues, skip optimizations that would decrease your load times and redirects that can throw business away.

In Conclusion

After going through the list you might have mixed feelings but let us make it simple with these five facts regarding websites.

38% of people will stop engaging with a website if the content or layout are unattractive

39% of people will stop engaging with a website if images won’t load or take too long to load

Slow-loading websites cost retailers $2.6 billion in lost sales each year.

75% of consumers admit to making judgements on a company’s credibility based on the company’s website design

A study found that 94% of negative website feedback was design related.

I know it seems a bit daunting but the reason we bring these facts up is that a company’s website is often overlooked and seen as an unnecessary expense. If you willing to take the time to work on your own website, just make sure you cover all your bases regarding website optimization, security and content. If you run into any issues when creating your own website you can always contact us and we will be happy to see where we can assist.

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