Get more leads instantly with Google Ads (PPC).

WHAT IS GOOGLE ADS (PPC)?

Google Ads is a pay-per-click (PPC) advertising platform. Through Google Ads PPC, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

As you can probably imagine, these “text ads” are an excellent opportunity to capture users who are at the research and purchasing stages of the digital sales funnel. Text ads are marked with a small “Ad” tag next to the site URL.

WHY USE GOOGLE ADS (PPC)?

Google Ads PPC is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, E-commerce website, opt-in form or other online property.

Google Ads PPC allows you to focus on people who are searching for what you have to offer.

Need another reason? Your competitors are using pay per click Google Ads (and they might even be bidding on your branded terms).

Interested in our Affordable PPC Management

WHAT IS INCLUDED IN OUR GOOGLE ADS PPC SERVICE

Our professional Google Ads account managers will drive quality traffic and generate revenue for your business. We are driven to ensure that the selected package delivers the highest ROI  (Return On Investement) possible.

- 01

Research

We research your paid competition, collect their paid keywords and ads, identify gaps in your own PPC campaigns and find opportunities for growth.

- 02

Account Structure

We believe in creating ad groups that target 1 keyword – this has been proven to lower costs and increase conversions.

- 03

ROI Focussed

Determining the ROI of your campaign all comes down to four elements: advertisement cost, clicks, conversions and revenue

- 04

Reporting

We provide comprehensive monthly reports that show you exactly how your ads are performing and how your money is being spent.

OUR GOOGLE ADS PPC PACKAGES

At Digital Bandits, we offer a variety of affordable Google Ads PPC & Affordable SEO services to help your business grow. Our flexible PPC service packages are focused on building a strong foundation for your online success. Explore our affordable PPC services and packages below and find out how we can help grow your business through search engine optimization.

Essentials

R 6k
/ MO
  • 2 x Search Ad Campagins
  • 5 Keywords Targeted
  • Conversion tracking
  • Google Analytics Linking
  • Search Geo-Targeting
  • CTR 1 - 15%
  • 10% monthly fee included
  • R500 set up fee included

Standard

R 12k
/ MO
  • 2 x Search Ad Campagins
  • 10 Keywords Targeted
  • Conversion tracking
  • Google Analytics Linking
  • Search Geo-Targeting
  • CTR 1 - 15%
  • 10% monthly fee included
  • R1500 set up fee included
POPULAR

Premium

R 30k
/ MO
  • 3 x Search Ad Campagins
  • 15 Keywords Targeted
  • Conversion tracking
  • Google Analytics Linking
  • Search Geo-Targeting
  • CTR 1 - 15%
  • 10% monthly fee included
  • R3000 set up fee included

FREQUENTLY ASKED QUESTIONS

Why aren’t I getting many clicks on my ads?

Some of the reasons could be:

  • Not many people are searching for your keywords.

People are searching for your keywords but:

  • Your ads are in a very low position where not many people see them because your bids are too low or
  • Your ad copy isn’t appealing to click on or isn’t relevant to your keywords
  • Your daily budget is lower than the cost of click
  • Your target area is very small
  • Your ads are scheduled only to run for a very small time period.
How do I know if my Google Ads campaign is working or if I’m wasting my money?

Set up conversion tracking so that you can link the outcomes (leads, enquiries, sales) to the ads and find out how much each conversion costs. Then in order to evaluate Return On Investment from the ads you need to know the value of the lead/enquiry/sale to your business.

If you have an eCommerce site have eCommerce Tracking set up in your Google Analytics account so that you can see the value of orders generated by clicks from the ads.

I’ve been burned by Google Ads PPC ‘specialists’ in the past – how do I pick a good one?

First, check that they are a Google Partner (a lot of people who offer Pay Per Click services aren’t).

Ask your network for a referral.

Pros and cons of Google Ads – does it work better for a product or a service or for both?

Google Ads can work well for both products and services. The effectiveness of a campaign depends upon the price, competition and buying cycle. And also, as mentioned, having a high quality website.

What is CTR and whats an ideal %?

 A normal click through rate (when a visitor clicks on your pay per click ad and goes to your website) for pay per click advertising is around 2% but the return on investment (ROI) will vary based on your business.