Quick benefits of SEO
SEO (search engine optimization) is the process of making changes to your website design and content in order to help it appear in the search engines. One of the benefit of SEO are that it helps bring more visitors to your site. Googles Search engines has around 200+ different ranking requirements, so it’s up to you to optimize your website to cover as many of them as you can
How does SEO work?
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for keywords or phrases relevant to their organization. Example, let’s say that you have an article about “the best restaurants in Johannesburg”
In order to get your content in front of the right people, you want to try to optimize your blog post so that it will show up as a top result for anyone who searches for the phrase “Best restaurants in Johannesburg.”
There are 2 methods that are used to get your website to rank for the first page for your keyword. White Hat and Black Hat methods, we going to ignore Black Hat as its an unethical approach to ranking and frowned upon in the SEO community, if caught using black hat methods your site can land in a heap of trouble. In no particular order, we are going to take a look at the 10 most popular White Hat ranking factors for Google.
- Prescribed Domains
- Site Architecture
- Schema Markup
- Mobile Friendly Website
- Influence of Social Media
- Loading Speed
If you would like to read more in the 10 factors in more detail click on the image below or click here
Benefits of SEO for your business?
One of the benefits of SEO is that it targets traffic based on keywords. That means people who use that keyword you targeting know exactly what they want. As a result, you can get targeted traffic and more leads and customers. It’s customer-centric and it delivers a very good experience.
Also, all the traffic is organic. Unlike PPC (Pay-Per-Click) where you have to pay for every click, here all the clicks come naturally. You don’t have to pay a dime, which means the return on investment can be amazing. It also helps you boost the credibility of your business, not to mention you are offering a much better user experience as your posts are optimized for the search – the goal of Google is match the searcher with the best possible search result.
With local SEO you can obtain more traffic in your vicinity or area, bring in more conversions and boost the engagement rates naturally and yes, you get to make an impact, getting past your competitors most of the time. That being said, you must stay up to date with the latest SEO best practices, as that will help you create better content and optimize your website adequately. If you interested in SEO and would like an agency to give you a no obligation free review of your sites SEO visit our SEO services page.
It’s a long-term strategy too, so if you successfully use White Hat SEO, you will enjoy these results for months or even years. As we mentioned already, it will take a little while until SEO takes effect but when it does, the results speak for themselves.
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.” Google SEO Starter Guide, 2020
After reading about the benefits of SEO? If you’re interested in SEO, why not give it a try? It will most certainly bring your website in front of the eyes that are looking for it. It does take a little bit of time to get the results, its been estimated between 6 months to a year, but if you tackle it right you can easily gain more customers. Plus, you can always adapt and adjust the SEO mechanics to suit your business. If you need more benefits of seo for your website please feel free to contact us.